Lamp
Lamp
Homegrown Studio: STUDIO MADE.
In Fall 2023, the “Homegrown” Studio presented the opportunity to explore entrepreneurship, in addition to construction and branding of a product.
Small-batch production to sell.
Through market research, interviews from our target audience, and trend analysis, our team developed coax.
Collaborative studio.
In addition to getting the opportunity to work in teams, this studio was also multi-disciplinary across the design school, allowing Industrial Designers to work with Fashion and Communication Design majors.
Goals
Needs to be small to fit under bathroom vanities, along with being easily moveable
Should swivel for easy access to vanity drawers and cabinets in addition to general movability
Design for comfort using upholstery and stretcher for stability
Design Objective
Frontgate's muse symbolizes their ideal customer: an affluent, sophisticated individual who values luxury and elegance in home decor. They seek timeless styles, appreciate quality, and aim for a polished, cohesive look that reflects their identity.
Inspiration / Design Language
“Atmospheric, artisan, geometric, soft, fluid.”
Developing a visual tone with creative keywords helped guide where our product wanted to go. Knowing that glowy, atmospheric lighting was gaining popularity through market research, we collected some imagery that could hone in on the target mood.
Designing COAX
Interviewees were asked about their first impressions, price point, where each concept would live, and the emotions they felt from the concept. Interviewees were ages 21-31, most who have recently graduated and are looking for newness.
The team developed four refined concepts to bring to interviews to get input from our target audience.
Concept One A curvilinear, translucent light featuring textured materials for dynamic refractions and shadows.
Concept Two A geometric layered lighting piece with warm gold finishes and rich color depth.
Concept Three A large circular light with adjustable translucent layers for creating distinct color combinations and shadows.
3.
This idea received overwhelmingly positive feedback, with people expressing keen interest in the interactive element of the lamp.
2.
1.
This piece garnered a variety of reactions, with the majority expressing positivity. Some noted that it carried felt reminiscent of the 70s.
Prototyping and Store Prep
Prototyping and Store Prep
Packaging Branding, and Information Manual
Planning in CAD and CMF Exploration
coax
An Overview
Precision-tuned, finished-iron base
Faux leather easily wipes clean
360° swivel seat
Nonmarring floor glides
Maximum weight capacity: 250 lbs.
For indoor use
Arrives assembled
Wipe clean with a soft, damp cloth and mild detergent; avoid abrasive cleaners
Imported
